Method · Email marketing
How we review email marketing software
The same checks for every email tool, all from the company's own pages.
What we check
- Free plan: contacts, monthly and daily sends, automations, and whether the vendor's branding stays on.
- Price as you grow: the monthly price at common list sizes, plus yearly prices where the vendor shows them.
- How contacts are counted: for example, whether unsubscribed contacts still count toward your bill.
- Send limits and overages: what happens when you go over.
- Trial terms: how long, and whether a card is needed.
- Footer address: whether the tool offers a shared mailing address for the legally required email footer.
- Refunds, downgrades and cancelling, as the vendor describes them.
Where the facts come from
The vendor's pricing page, plan comparison and help center. We save each pricing page at the list sizes we quote, link every fact to its source and date each check.